Bulgari Diagono Magnesium

Bulgari Diagono Magnesium

Diagono Magnesium concept launched by Bulgari is a self-winding mechanical watch incorporating all the codes of luxury, as well as an electronic passport connected to the watch and its wearer, whose confidential data now enjoys total protection. This veritable intelligent “wrist-vault” is the result of a partnership between the luxury brand and WISeKey, a leading Swiss company in digital security and data storage.

Diagono Magnesium has a cryptographic chip and invisible antenna which, using NFC technology (Near Field Communication) enables the watch to transmit a digital certificate to the Bvlgari Vault application that is already downloaded and set up on the telephone (iOS and Android systems). The watch simply has to be placed near the smartphone which itself is equipped with an NFC chip for the application to be activated. Only the owner of the watch has access to the confidential content that is recorded here with banking level security. To date, NFC technology is the most secure in the realm of data transmission to the extent that it requires that the two devices be very close together in order for them to connect, in contrast to Bluetooth or other wireless technologies.

Bulgari Diagono MagnesiumThe applications of this technology are potentially just as vast as the digital universe can be, in other words, unlimited: serving to store different codes obviously, make payments and transmit direct marketing, opening doors and car doors, automatic calls, data transfer, transport tickets, etc. The encrypted information is stored on a cloud buried in a Swiss military bunker, somewhere in the Alps. And in the event of loss or theft of the telephone, the parameters of the Bvlgari Vault application will prompt the destruction of the data, making it inaccessible to a third party. It can subsequently be restored using the encrypted backup activated via the Diagono Magnesium.

In the near future, the cryptographic key will be able to unlock the doors to the car or the house, activate the alarm system of the apartment, or make payments in total security. And in the case of a luxury brand like Bulgari, the application will enable clients and distributors to enjoy a great many advantages: the technical information pertaining to the watch and user manual, certificate of authenticity, activation of the guarantee, automatic registration with the Leonardo da Vinci Club, traceability of all operations conducted on the watch.

“The new Diagono Magnesium perfectly represents the duality of Bulgari. A luxury watch brand with Italian origins symbolized by the genius of Leonardo da Vinci, artist and scientist, it has a unique manner of melding contemporary design with the best of Swiss watchmaking expertise and the most advanced Swiss technologies such as WISekey. While certain brands offer watches subject to rapid obsolescence, we are offering a self-winding, sustainable luxury watch like all Bulgari luxury watches!” notes Jean-Christophe Babin, President of the Bulgari Group.

A Swiss company based in Geneva, WISeKey presented the concept at the World Economic Forum in Davos. It responds to a trend that will see an application like the Diagono Magnesium shift the centre of gravity of the object from applications to the individual, who will control their own personal data. This type of innovative project is plainly part of the framework of the new “internet of things” era.

“The age of using lots of physical and digital keys to gain access is behind us. Diagono Magnesium is the key, and it is always with its owner. Bulgari Vault is a version that was specially developed based on WISeID Personal Clouds, designed to develop Bulgari Trusted Ecosystem” declares Carlos Moreira, founder and CEO of WISEKey.

Technical specifications

• 41 mm diameter steel case, case middle in Magnesium and PEEK (polymer), ceramic bezel engraved with double Bulgari logo, black PVD caseback; steel PVD crown set with a black ceramic lozenge;

• Secured NFC chip and antenna integrated to the watch;

• Mechanical self-winding movement, 42h power reserve, 28 800 Vph (4Hz);

• Vulcanised rubber strap with PEEK pin buckle

Bulgari Diagono Magnesium